Quantitative Analysis
Qualitative Analysis
Online Market Reseach
Intercultural Research
Market and Social Research
Pharos-Services provides you with relevant knowledge and expertise and assists you to place your products reasonably on the international market. Being part of a network of internationally experienced marketand social-researchers, evaluators and quality managers makes it possible, to offer you a unique combination of our skills, particularly for Latin America and Africa. Another focal point of our activities are Bahrain, Saudi Arabia and the United Arab Emirates.
We apply different methods of market research. Beside using classical methods of collecting data, such as Face-to-Face-, telephonic- or written survey, we increasingly adopt the method of online surveys. In the qualitative area we offer guideline oriented as well as narrative interviews, group discussions and apart from that specially customized survey questionnaires and feedback-tools, which are oriented on the target group. The attained data will be analyzed, coherently edited and presented to you.
Self-evidently we will counsel you with the choice of the adequate methods, the indicator- and questionnaire conception as well as all further issues concerning your research design. The appropriate aspects of the target groups especially within the intercultural field, will be comprehensively for and are one of the core competences of Pharos-Services.